Looking back at Turbo Tint’s 2021 franchise launch

The original company release was published January 6, 2021 and reposted by Moran January 12. A later brand-hosted retrospective explicitly dates the first location to October 2020 and the national rollout to January 2021. This is a newly prepared historical brief, not an article published in 2021.

Moran Family of Brands introduced Turbo Tint in January 2021 after an existing Alta Mere operation in Oklahoma City became the first store under the new name. The launch grew out of work by longtime Moran franchisee Greg Goodman and his son Chandler, rather than beginning with an entirely new shop.

Moran’s announcement described a process in which customers bought a tint package and booked an appointment online, then selected a film shade at the store. A one-hour installation promise was central to the proposed customer experience. That was the company’s description of its model, not an independently measured service standard.

The initial offering also included architectural window film and paint protection services. Moran said the Oklahoma City operation would train incoming franchisees and installers, and reported awarding agreements for up to 11 Florida locations. Those agreements were a development pipeline, not evidence that 11 stores had opened.

In a retrospective published by Turbo Tint in September 2022, Moran president Pete Baldine dated the first Turbo Tint opening to October 2020 and the national rollout to January 2021. Those are separate milestones: the first operating location and the subsequent brand launch.

For readers comparing business formats, the historical distinction is useful. A new franchise brand can emerge from the conversion and testing of an existing operation. Ask how much of a proposed system has been tested, where training takes place and which service promises depend on local staffing.

This retrospective is based on company statements published at the time, with later company history used where identified. It does not independently verify operating results or establish current franchise terms, outlet status or territory availability.

Original sources

Original Turbo Tint launch releaseMoran Family of Brands via Franchising.com · Published 6 January 2021 · Accessed 18 October 2026
Moran repost of launch announcementMoran Family of Brands · Published 12 January 2021 · Accessed 18 October 2026
Brand-hosted retrospective by Moran president Pete BaldineTurbo Tint · Published 19 September 2022 · Accessed 18 October 2026